| World Space UK |
The Situation |
| WorldSpace UK is part of a global company with head office in providing
digital broadcast of audio and multimedia programmes
directly from satellite to compact portable receivers.
The UK regional office required a corporate brochure
promoting their products and services to listeners/stockists
of portable receivers within the region. |
The Assignment |
| It was important to maintain the corporate global branding
in providing a solution therefore the strategy was to
produce promotional material in synergy with overall
business objectives. |
The Solution |
| A fresh approach was employed in introducing the brand
and content line-up showing coverage of WorldSpace satellites
with emphasis on the region. A spin-off 6 page brochure
aimed at the boating public was also produce which included
detailed weather forecasts beamed directly to on-board
computers. A regional WorldSpace Global Club Newsletter
also produced directed at subscribers. |
